Placedise has been started in 2011 while studying at the University of California Los Angeles (UCLA) and the University of Bayreuth. Back then, companies measured advertising success mostly only with simply reach and recall values. Unfortunately, this does not say that much about the quality of the placement when it comes to how it really affects the consumer. So, our primary objective was to find a way to really measure the advertising effects and impact of embedded marketing tactics, such as product placement. And we did.
With the help of experts from all over the marketing industry, Placedise went from research to an algorithm. The machine now is able to analyze thousands of interdependencies and scientific information about human psychology within seconds. That enables us to tell you how your product integration will most probably affect the consumer – and that is the real quality of it.
We found out that this feels like pure magic, but companies struggle to make use of this.
That is why we have built a whole software suite around it.
Placedise is your digital consultant and expert on branded content.
Imagine your sales team being able to sell quality concepts at high price in short time – instead of just talking about maybes.
Imagine deep evaluation of a product integration within minutes – after and even before the actual implementation.
Welcome to the future!
Jens Kuerschner, M. Sc.
Managing Director, CEO
Jens Kuerschner is responsible for the technology, product management and marketing of Placedise. He studied at the University of Bayreuth in Germany and the University of California Los Angeles (UCLA) in the United States, where he has also built the first concept. He worked at Springer Nature, fitnestio GmbH, M Cube Incubator GmbH, Horváth & Partners Management Consultants, and as a freelance consultant on different projects, mostly concerning marketing, web development and project management. He is a passionate skier and independent filmmaker.
Maximilian Boehm, M. Sc.
Managing Director, COO
Maximilian Boehm is responsible for corporate relations and finance. After studying at the Otto-Friedrich-University Bamberg (Germany) and the Aarhus School of Business (Denmark), he got his master’s degree at the University of Bayreuth (Germany). Before joining Placedise, he worked as a consultant on different projects, mostly concerning restructuring, business & operations strategy, as well as M&A. His employment history include Schaeffler, the Munich based consulting company VeitingerPartners, IMAP MB Partners (Hungary) and the VR-Bank Bayreuth. He is also a real sportsman, including many activities like fishing, handball, or skiing.