A long time has been gone since BMW rocked the Branded Entertainment world with its mini series “The Hire” (we wrote about this before).
The videos were a huge success, but, no one knows why, they did not continue the campaign in the following years. Until now.
The latest piece of awesome branded content is called “The Escape” and stars the BMW 5 as well as, again, Clive Owen. Like the last time, he is accompanied by many other movie stars. This includes Dakota Fanning (“I am Sam”), Jon Bernthal (“The Walking Dead”), or Vera Farmiga (“The Departed”). The 13 minutes movie has been directed by Neill Blomkamp (“District 9”).
BMW says that they did not try to influence the production or give any guidelines at all – of course beside the fact that the car is a BMW. We did not analyze the quality of the product placement (yet), but I am pretty sure it is not that bad!
Long story short. You should watch this new great clip!
More information on the official website at bmwfilms.com.