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Branded Entertainment by BMW

Since many years, BMW plays an important role when it comes to Product Placement – no matter if it is about the car of James Bond, a presentation of the new i8 in Mission Impossible or the production of a whole series of short movies.
Talking about own productions, we will usually no longer look at simple Product Placement, but Branded Entertainment. According to this name, the advertising there is no longer only about the brand’s messsage, but a whole bunch of entertainment.

We want to show you one of those pieces in the following.
Have a look at the “documentary” “The Ramp” by Jeff Schultz. Visiting Bavaria, he makes an astonishing discovery. “Forget Oktoberfest!” Enjoy “the ramp”!

Click here and watch the movie on Vimeo.

 

With “The Hire“, BMW also produced a whole action series from 2001 to 2002 (starring Clive Owen). In the meantime, the movies are no longer officially available, but you can find them here and there on YouTube.

 

Find more examples and even more action at our YouTube channel or within the next days at all of our social media pages. We wish you an entertaining time!

 

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Jens Kürschner

Author: Jens Kürschner

Jens Kürschner is founder and managing director of Placedise. As an expert in the field of consumer behavior and media enthusiast, he is especially responsible for the product know-how. In our blog, this knowledge and the experience of many years of research and study will be shared with you.

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