Branded Entertainment

Launching Placedise 3.0

Long time, no see. It’s been a while since we have published some content in the Placedise blog (magazine).  In the meantime, “Branded Content” has been growing strongly all over the world, because it is a fuc**** valuable marketing channel – if done the right way. That is the reason why all stakeholders need support […]

BMW does it again: The Escape

A long time has been gone since BMW rocked the Branded Entertainment world with its mini series “The Hire” (we wrote about this before). The videos were a huge success, but, no one knows why, they did not continue the campaign in the following years. Until now. The latest piece of awesome branded content is […]

How to find the right Product Placement Agency

So you have decided to strengthen your brand with product placement, but do not have the time or experience to do it on your own. The next step would be to select an expert (or usually agency) that handles all the screening, conceptioning, integration, etc. But how does one find the right agency out there? […]

Find your Product Placement Expert and Agency!

Today, I want to introduce you to a brand new feature on our website. The Placedise Agency and Expert Market. The Placedise market for product placement and branded entertainment companies and professionals provides internet users with a beautiful and searchable list of experts and agencies around the world. You can find it right in the menu or […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

ChristmasTime of Branded Entertainment

Christmas is coming. This not only promises fantastic sales figures for retail companies, but also motivates them to start very particular marketing campaigns. Year after year, one can marvel at those wonderful spots this time. Some companies use the opportunity to produce advertising that has not slightly anything to do with simple explicit buying shouts. […]

Branded Entertainment by BMW

Since many years, BMW plays an important role when it comes to Product Placement – no matter if it is about the car of James Bond, a presentation of the new i8 in Mission Impossible or the production of a whole series of short movies. Talking about own productions, we will usually no longer look […]