Examples put to test

Checking McDonald’s in Kingsman

Placedise is a software to automatically evaluate product placement.┬áTherefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Kingsman Kingsman is […]

Checking SKY in “Joy of Fatherhood”

Placedise is a software to automatically evaluate product placement.┬áTherefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Joy of Fatherhood […]

Test: E.T. and Reese’s Pieces

Product Placement at E.T. the Extra-Terrestrial The product placement of Hershey’s Reese ‘s Pieces in Steven Spielberg’s masterpiece “E.T. the Extra-Terrestrial” is probably one of the most famous placements ever. Although product placement has been practiced since the 1890s, the marketing tactic got popular in 1982 with E.T. At the request of Spielberg this premium […]