Film and TV

BMW does it again: The Escape

A long time has been gone since BMW rocked the Branded Entertainment world with its mini series “The Hire” (we wrote about this before). The videos were a huge success, but, no one knows why, they did not continue the campaign in the following years. Until now. The latest piece of awesome branded content is […]

Checking McDonald’s in Kingsman

Placedise is a software to automatically evaluate product placement.┬áTherefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Kingsman Kingsman is […]

Checking SKY in “Joy of Fatherhood”

Placedise is a software to automatically evaluate product placement.┬áTherefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Joy of Fatherhood […]

ChristmasTime of Branded Entertainment

Christmas is coming. This not only promises fantastic sales figures for retail companies, but also motivates them to start very particular marketing campaigns. Year after year, one can marvel at those wonderful spots this time. Some companies use the opportunity to produce advertising that has not slightly anything to do with simple explicit buying shouts. […]

Branded Entertainment by BMW

Since many years, BMW plays an important role when it comes to Product Placement – no matter if it is about the car of James Bond, a presentation of the new i8 in Mission Impossible or the production of a whole series of short movies. Talking about own productions, we will usually no longer look […]

Test: E.T. and Reese’s Pieces

Product Placement at E.T. the Extra-Terrestrial The product placement of Hershey’s Reese ‘s Pieces in Steven Spielberg’s masterpiece “E.T. the Extra-Terrestrial” is probably one of the most famous placements ever. Although product placement has been practiced since the 1890s, the marketing tactic got popular in 1982 with E.T. At the request of Spielberg this premium […]