General

Now with TV Commercials Optimization and Evaluation

Placedise is made for Branded Content. Thinking about it, we realized that there is not that big difference between TV commercials and Branded Entertainment. Both are (usually short) movies that feature a specific product. If you think about it, nowadays there are even TV commercials that do not even promote a product, but purely focus […]

Use our Progressive Web App

Yes, we also offer apps for all mobile platforms and Windows Desktop. However, you won’t find us at the app stores of Apple and Google! We use the latest mobile tech trend, called “Progressive Web Apps” (PWA). This was first introduced by a Google employee in 2015, but really kicked-off last autumn. I will get […]

Why our approach works (simplified)

Some people asked how our approach of simulating advertising effects can work without doing any actual live research.   The problem with this question is obvious as soon as you look closer. A simulation is always based on historical data. Otherwise it would be an observation.   Most people think of market research and then […]

Marketing Mix Recommendation Engine

Today, I want to introduce you to a new kick-ass feature of the Placedise platform. The best: You can use it for free and without any registration or sign on. But more on this later. Ladies and Gentlemen… the Marketing Mix Recommendation Engine!   The challenge Let’s face it. The world became too complex and […]

Ad Targeting Reloaded

GDPR. Yes, there it is. The word that brings you sleepless nights. Beside that, it also led to larger discussions about advertising targeting. That is mainly, because with the GDPR (or at least with the new e-privacy policy in 2019), it becomes way harder to track and target individuals (in the EU, but let’s see […]

What differentiates Placedise from Cambridge Analytica and what does not

In the last days, there have been a lot of news about this company “Cambridge Analytica” (CA) “stealing” data from Facebook and manipulating the US citizens in order to get Donald Trump into the White House. CA used big data statistics to determine the pain points of each user, in order to send them the […]

Launching Placedise 3.0

Long time, no see. It’s been a while since we have published some content in the Placedise blog (magazine).  In the meantime, “Branded Content” has been growing strongly all over the world, because it is a fuc**** valuable marketing channel – if done the right way. That is the reason why all stakeholders need support […]

BMW does it again: The Escape

A long time has been gone since BMW rocked the Branded Entertainment world with its mini series “The Hire” (we wrote about this before). The videos were a huge success, but, no one knows why, they did not continue the campaign in the following years. Until now. The latest piece of awesome branded content is […]