How To

Launching Placedise 3.0

Long time, no see. It’s been a while since we have published some content in the Placedise blog (magazine).  In the meantime, “Branded Content” has been growing strongly all over the world, because it is a fuc**** valuable marketing channel – if done the right way. That is the reason why all stakeholders need support […]

How to find the right Product Placement Agency

So you have decided to strengthen your brand with product placement, but do not have the time or experience to do it on your own. The next step would be to select an expert (or usually agency) that handles all the screening, conceptioning, integration, etc. But how does one find the right agency out there? […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In the field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However, reach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]

5 things that you should consider when you measure the performance of Product Placement

In this post we want to show five important principles that are relevant to a proper performance and success measurement of product placement – from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong results and recommendations, but can […]

Digital Product Placement – Hype or Future?

Digital product placement is on everyone’s lips – at least it seems this way, if you are asking around in the industry. But even society, or at least the mass media seems to get interested in this exciting topic – see for example this article in the guardian: Click here.   What is it about? […]