Marketing

How to find the right Product Placement Agency

So you have decided to strengthen your brand with product placement, but do not have the time or experience to do it on your own. The next step would be to select an expert (or usually agency) that handles all the screening, conceptioning, integration, etc. But how does one find the right agency out there? […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In the field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However, reach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

Why we don’t believe in the media value

Unlike most other tools, Placedise doesn’t output any monetary media value in its analysis. Many ask why. The answer is more or less pretty simple: Because we want to provide honest, meaningful and (as far as possible) transparent results and reports. A media value owns not one of those attributes and that’s why we don’t […]

The illusion of free will or why marketing works

Recently, we have written about predictive analytics, which describes, among other things, the essential idea behind Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free will. But is this correct? Let’s push this thought a little further. […]

Predictive Analytics – more success with statistics

Big Data, Data Mining, Predictive Analytics. These buzzwords are all arount the economic and IT news for some time now. The idea behint those words: Use of statistics, mathematics and modern computer technology to automatically analyze a huge amount of data, recognize patterns and to forecast future events.   Why we write a whole post about […]

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]