Marketing

Product Placement in commercials

Product placement is encountered more and more frequently when watching a good movie or TV show. It can be also found in books, songs or video games. However, to implement product placement in commercials seems simply crazy. In the end, this is advertising wrapped in advertising.   Examples for product placement in commercials Specifically, we […]

Product Placement related IMPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the implicit┬ámemory of Product Placement.   Implicit┬ámemory – the background What exactly the implicit memory is, was very controversial in the past (Richardson Klavehn and Bjork […]

Product Placement related EXPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.   Explicit memory – the background The concept of explicit memory is based on the idea that people are able […]

Measuring Advertising Effects. Ways, Problems, Solutions.

What you need to know about advertising effects Advertising effects are very complex. Their measurement is too. Nevertheless, this fact is quite often underestimated by many. Most of the time, even experts rely entirely on a few simple parameters, such as the recall value (we already wrote about this issue). However, those measurements only describe […]