Product Placement

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In the field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However, reach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

Why we don’t believe in the media value

Unlike most other tools, Placedise doesn’t output any monetary media value in its analysis. Many ask why. The answer is more or less pretty simple: Because we want to provide honest, meaningful and (as far as possible) transparent results and reports. A media value owns not one of those attributes and that’s why we don’t […]

The illusion of free will or why marketing works

Recently, we have written about predictive analytics, which describes, among other things, the essential idea behind Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free will. But is this correct? Let’s push this thought a little further. […]

5 things that you should consider when you measure the performance of Product Placement

In this post we want to show five important principles that are relevant to a proper performance and success measurement of product placement – from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong results and recommendations, but can […]

Digital Product Placement – Hype or Future?

Digital product placement is on everyone’s lips – at least it seems this way, if you are asking around in the industry. But even society, or at least the mass media seems to get interested in this exciting topic – see for example this article in the guardian: Click here.   What is it about? […]

Subliminal Product Placement in movies (study)

Background In spring 2013, we conducted a comprehensive study on the advertising effects of Product Placement. Here, we especially focused on those effects that are only perceived unconsciously. For this purpose, we first produced a short film in order to be able to integrate the placement exactly the way we wanted it to be and […]