ChristmasTime of Branded Entertainment

Christmas is coming. This not only promises fantastic sales figures for retail companies, but also motivates them to start very particular marketing campaigns.

Year after year, one can marvel at those wonderful spots this time. Some companies use the opportunity to produce advertising that has not slightly anything to do with simple explicit buying shouts. Rather, these are small, independent movies that can be entirely described as works of art. Showcases to the topic Branded Entertainment*. The British department store chain John Lewis has been on the forefront of this for years. The annual short films provide big emotions – so again this year!

Enough words. Time to let go and enjoy christmas season – with an exquisite selection of branded entertainment.

Monty the Penguin (2014)

The Bear & The Hare (2013)

The Journey (2012)

(2011)

* Branded Entertainment means that a brand (or product) is not integrated into a foreign media content, but the brand itself produces the content. There are other definitions too, but to be able to set a clear cut between product placement and branded entertainment, the distinction by the production of the primary content seems to be most suitable. You can find a good description  at the guardian (click here).