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The illusion of free will or why marketing works

Recently, we have written about predictive analytics, which describes, among other things, the essential idea behind Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free will. But is this correct? Let’s push this thought a little further. […]

Predictive Analytics – more success with statistics

Big Data, Data Mining, Predictive Analytics. These buzzwords are all arount the economic and IT news for some time now. The idea behint those words: Use of statistics, mathematics and modern computer technology to automatically analyze a huge amount of data, recognize patterns and to forecast future events.   Why we write a whole post about […]

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]

Attention and “Performance” vs. Efficiency and Impact

What once was the TV ratings, nowadays is represented by impressions, views and clicks. In the era of online marketing, the topics “Analytics” and “Measurability” have picked up speed tremendously. Performance Marketing is celebrated in many marketing departments (at least in the online world) as the only true marketing. What can’t be quickly shown by […]

ChristmasTime of Branded Entertainment

Christmas is coming. This not only promises fantastic sales figures for retail companies, but also motivates them to start very particular marketing campaigns. Year after year, one can marvel at those wonderful spots this time. Some companies use the opportunity to produce advertising that has not slightly anything to do with simple explicit buying shouts. […]

5 things that you should consider when you measure the performance of Product Placement

In this post we want to show five important principles that are relevant to a proper performance and success measurement of product placement – from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong results and recommendations, but can […]

Digital Product Placement – Hype or Future?

Digital product placement is on everyone’s lips – at least it seems this way, if you are asking around in the industry. But even society, or at least the mass media seems to get interested in this exciting topic – see for example this article in the guardian: Click here.   What is it about? […]