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Placedise at the 12. Product Placement Conference

From 15-16 October, we will attend the 12th Product Placement and Branded Entertainment Conference in Stuttgart, where we will also present Placedise at one of the lectures. We are looking forward to a great audience and many ingenious discussions with experts from all areas of the industry.

The ProPKo is organized by WTV Entertainment Marketing and is the most important industry event in Germany. The event consists of the Product Placement Awards as well as numerous presentations on the second day. In addition to exciting behind-the-scenes, lectures and presentations of various practical examples, this year, the congress will set a special focus on the digitization of the industry.

 

Product Placement has great potential in Germany – that unfolds now especially in entertainment and fiction formats. The market has developed sustainable structures and gained additional drive through digitization. The international congress presents great lessons learnd through best practice cases, shows opportunities and prospects for the creative industries and brings together all relevant players”, said Andreas Waldner, organizer and initiator of the congress as well as entertainment marketing specialist from WTV.

The Product Placement Conference is open for everybody. 

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Jens Kürschner

Author: Jens Kürschner

Jens Kürschner is founder and managing director of Placedise. As an expert in the field of consumer behavior and media enthusiast, he is especially responsible for the product know-how. In our blog, this knowledge and the experience of many years of research and study will be shared with you.

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