Advertisement

Ad Targeting Reloaded

GDPR. Yes, there it is. The word that brings you sleepless nights. Beside that, it also led to larger discussions about advertising targeting. That is mainly, because with the GDPR (or at least with the new e-privacy policy in 2019), it becomes way harder to track and target individuals (in the EU, but let’s see […]

Checking SKY in “Joy of Fatherhood”

Placedise is a software to automatically evaluate product placement.┬áTherefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Joy of Fatherhood […]