advertising

Why we do not care about the GDPR

This already is our second post on this, but it needs to get out.   With the go live of the EU’s GDPR regulation, many claim… that this is the end of good marketing, that it is the end relevant advertising, that it is the end of targeting, that it is the end of privacy […]

Now with TV Commercials Optimization and Evaluation

Placedise is made for Branded Content. Thinking about it, we realized that there is not that big difference between TV commercials and Branded Entertainment. Both are (usually short) movies that feature a specific product. If you think about it, nowadays there are even TV commercials that do not even promote a product, but purely focus […]

Ad Targeting Reloaded

GDPR. Yes, there it is. The word that brings you sleepless nights. Beside that, it also led to larger discussions about advertising targeting. That is mainly, because with the GDPR (or at least with the new e-privacy policy in 2019), it becomes way harder to track and target individuals (in the EU, but let’s see […]

What differentiates Placedise from Cambridge Analytica and what does not

In the last days, there have been a lot of news about this company “Cambridge Analytica” (CA) “stealing” data from Facebook and manipulating the US citizens in order to get Donald Trump into the White House. CA used big data statistics to determine the pain points of each user, in order to send them the […]

Checking McDonald’s in Kingsman

Placedise is a software to automatically evaluate product placement. Therefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Kingsman Kingsman is […]

ChristmasTime of Branded Entertainment

Christmas is coming. This not only promises fantastic sales figures for retail companies, but also motivates them to start very particular marketing campaigns. Year after year, one can marvel at those wonderful spots this time. Some companies use the opportunity to produce advertising that has not slightly anything to do with simple explicit buying shouts. […]

Measuring Advertising Effects. Ways, Problems, Solutions.

What you need to know about advertising effects Advertising effects are very complex. Their measurement is too. Nevertheless, this fact is quite often underestimated by many. Most of the time, even experts rely entirely on a few simple parameters, such as the recall value (we already wrote about this issue). However, those measurements only describe […]