Analytics

What differentiates Placedise from Cambridge Analytica and what does not

In the last days, there have been a lot of news about this company “Cambridge Analytica” (CA) “stealing” data from Facebook and manipulating the US citizens in order to get Donald Trump into the White House. CA used big data statistics to determine the pain points of each user, in order to send them the […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]