attention

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]

Attention and “Performance” vs. Efficiency and Impact

What once was the TV ratings, nowadays is represented by impressions, views and clicks. In the era of online marketing, the topics “Analytics” and “Measurability” have picked up speed tremendously. Performance Marketing is celebrated in many marketing departments (at least in the online world) as the only true marketing. What can’t be quickly shown by […]

Product Placement related EXPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.   Explicit memory – the background The concept of explicit memory is based on the idea that people are able […]