Branded Entertainment

BMW does it again: The Escape

A long time has been gone since BMW rocked the Branded Entertainment world with its mini series “The Hire” (we wrote about this before). The videos were a huge success, but, no one knows why, they did not continue the campaign in the following years. Until now. The latest piece of awesome branded content is […]

Find your Product Placement Expert and Agency!

Today, I want to introduce you to a brand new feature on our website. The Placedise Agency and Expert Market. The Placedise market for product placement and branded entertainment companies and professionals provides internet users with a beautiful and searchable list of experts and agencies around the world. You can find it right in the menu or […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

ChristmasTime of Branded Entertainment

Christmas is coming. This not only promises fantastic sales figures for retail companies, but also motivates them to start very particular marketing campaigns. Year after year, one can marvel at those wonderful spots this time. Some companies use the opportunity to produce advertising that has not slightly anything to do with simple explicit buying shouts. […]

Placedise at the 12. Product Placement Conference

From 15-16 October, we will attend the 12th Product Placement and Branded Entertainment Conference in Stuttgart, where we will also present Placedise at one of the lectures. We are looking forward to a great audience and many ingenious discussions with experts from all areas of the industry. The ProPKo is organized by WTV Entertainment Marketing […]