consciousness

The illusion of free will or why marketing works

Recently, we have written¬†about¬†predictive analytics, which describes, among other things, the essential idea behind Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free will. But is this correct? Let’s push this thought a little further. […]

Subliminal Product Placement in movies (study)

Background In spring 2013, we conducted a comprehensive study on the advertising effects of Product Placement. Here, we especially focused on those effects that are only perceived unconsciously. For this purpose, we first produced a short film in order to be able to integrate the placement exactly the way we wanted it to be and […]

Conscious and unconscious stimulus perception as a partner processes

Stimulus processing from the perspective of recent research Research on the human brain, the processes of stimulus perception as well as its processing, and related possibilitys for influencing consumer behavior is still in its infancy. Nevertheless, many new, some breakthrough, findings could been obtained in the past few years (Elger et al. 2004). They are […]

Measuring Advertising Effects. Ways, Problems, Solutions.

What you need to know about advertising effects Advertising effects are very complex. Their measurement is too. Nevertheless, this fact is quite often underestimated by many. Most of the time, even experts rely entirely on a few simple parameters, such as the recall value (we already wrote about this issue). However, those measurements only describe […]