Test: E.T. and Reese’s Pieces

Product Placement at E.T. the Extra-Terrestrial The product placement of Hershey’s Reese ‘s Pieces in Steven Spielberg’s masterpiece “E.T. the Extra-Terrestrial” is probably one of the most famous placements ever. Although product placement has been practiced since the 1890s, the marketing tactic got popular in 1982 with E.T. At the request of Spielberg this premium […]