GDPR

Why we do not care about the GDPR

This already is our second post on this, but it needs to get out.   With the go live of the EU’s GDPR regulation, many claim… that this is the end of good marketing, that it is the end relevant advertising, that it is the end of targeting, that it is the end of privacy […]

Ad Targeting Reloaded

GDPR. Yes, there it is. The word that brings you sleepless nights. Beside that, it also led to larger discussions about advertising targeting. That is mainly, because with the GDPR (or at least with the new e-privacy policy in 2019), it becomes way harder to track and target individuals (in the EU, but let’s see […]