impact

Now with TV Commercials Optimization and Evaluation

Placedise is made for Branded Content. Thinking about it, we realized that there is not that big difference between TV commercials and Branded Entertainment. Both are (usually short) movies that feature a specific product. If you think about it, nowadays there are even TV commercials that do not even promote a product, but purely focus […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In┬áthe field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However,┬áreach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Attention and “Performance” vs. Efficiency and Impact

What once was the TV ratings, nowadays is represented by impressions, views and clicks. In the era of online marketing, the topics “Analytics” and “Measurability” have picked up speed tremendously. Performance Marketing is celebrated in many marketing departments (at least in the online world) as the only true marketing. What can’t be quickly shown by […]