implicit memory

Conscious and unconscious stimulus perception as a partner processes

Stimulus processing from the perspective of recent research Research on the human brain, the processes of stimulus perception as well as its processing, and related possibilitys for influencing consumer behavior is still in its infancy. Nevertheless, many new, some breakthrough, findings could been obtained in the past few years (Elger et al. 2004). They are […]

Product Placement related IMPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the implicit┬ámemory of Product Placement.   Implicit┬ámemory – the background What exactly the implicit memory is, was very controversial in the past (Richardson Klavehn and Bjork […]