influence

Is product placement ethically questionable?

The fear of being manipulated Many people fear that product placement can subliminally manipulate them against their will, because it is often hard to clearly identify it as advertising (Balasubramanian 1994; D’Astous and Chartier 2000; D’Astous and S├ęguin 1999; Gupta and Balasubramanian 2000; Gupta and Gould 1997; Morton and Friedman 2002). These concerns are amplified […]

Product Placement related EXPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.   Explicit memory – the background The concept of explicit memory is based on the idea that people are able […]