Management

Use our Progressive Web App

Yes, we also offer apps for all mobile platforms and Windows Desktop. However, you won’t find us at the app stores of Apple and Google! We use the latest mobile tech trend, called “Progressive Web Apps” (PWA). This was first introduced by a Google employee in 2015, but really kicked-off last autumn. I will get […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In┬áthe field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However,┬áreach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]