manipulation

What differentiates Placedise from Cambridge Analytica and what does not

In the last days, there have been a lot of news about this company “Cambridge Analytica” (CA) “stealing” data from Facebook and manipulating the US citizens in order to get Donald Trump into the White House. CA used big data statistics to determine the pain points of each user, in order to send them the […]

The illusion of free will or why marketing works

Recently, we have written about predictive analytics, which describes, among other things, the essential idea behind Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free will. But is this correct? Let’s push this thought a little further. […]

Is product placement ethically questionable?

The fear of being manipulated Many people fear that product placement can subliminally manipulate them against their will, because it is often hard to clearly identify it as advertising (Balasubramanian 1994; D’Astous and Chartier 2000; D’Astous and Séguin 1999; Gupta and Balasubramanian 2000; Gupta and Gould 1997; Morton and Friedman 2002). These concerns are amplified […]