marketing mix

Marketing Mix Recommendation Engine

Today, I want to introduce you to a new kick-ass feature of the Placedise platform. The best: You can use it for free and without any registration or sign on. But more on this later. Ladies and Gentlemen… the Marketing Mix Recommendation Engine!   The challenge Let’s face it. The world became too complex and […]

Attention and “Performance” vs. Efficiency and Impact

What once was the TV ratings, nowadays is represented by impressions, views and clicks. In the era of online marketing, the topics “Analytics” and “Measurability” have picked up speed tremendously. Performance Marketing is celebrated in many marketing departments (at least in the online world) as the only true marketing. What can’t be quickly shown by […]