measurement

Now with TV Commercials Optimization and Evaluation

Placedise is made for Branded Content. Thinking about it, we realized that there is not that big difference between TV commercials and Branded Entertainment. Both are (usually short) movies that feature a specific product. If you think about it, nowadays there are even TV commercials that do not even promote a product, but purely focus […]

Why our approach works (simplified)

Some people asked how our approach of simulating advertising effects can work without doing any actual live research.   The problem with this question is obvious as soon as you look closer. A simulation is always based on historical data. Otherwise it would be an observation.   Most people think of market research and then […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In the field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However, reach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]

5 things that you should consider when you measure the performance of Product Placement

In this post we want to show five important principles that are relevant to a proper performance and success measurement of product placement – from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong results and recommendations, but can […]

Measuring Advertising Effects. Ways, Problems, Solutions.

What you need to know about advertising effects Advertising effects are very complex. Their measurement is too. Nevertheless, this fact is quite often underestimated by many. Most of the time, even experts rely entirely on a few simple parameters, such as the recall value (we already wrote about this issue). However, those measurements only describe […]

The myth of recall as the one and only product placement measurement method

Background The (potential) impact and success of many advertising campaigns and especially product placement is usually measured (in terms of advertising effects) by simple recall tests. Hereby, usually using forced exposure experiments (Chatterjee 2007; Edwards, Li und Lee 2002), the target medium (in our example a movie) is shown to a pre-selected group of people. Afterwards, while those […]