Optimization

Why we do not care about the GDPR

This already is our second post on this, but it needs to get out.   With the go live of the EU’s GDPR regulation, many claim… that this is the end of good marketing, that it is the end relevant advertising, that it is the end of targeting, that it is the end of privacy […]

Now with TV Commercials Optimization and Evaluation

Placedise is made for Branded Content. Thinking about it, we realized that there is not that big difference between TV commercials and Branded Entertainment. Both are (usually short) movies that feature a specific product. If you think about it, nowadays there are even TV commercials that do not even promote a product, but purely focus […]

Marketing Mix Recommendation Engine

Today, I want to introduce you to a new kick-ass feature of the Placedise platform. The best: You can use it for free and without any registration or sign on. But more on this later. Ladies and Gentlemen… the Marketing Mix Recommendation Engine!   The challenge Let’s face it. The world became too complex and […]

Launching Placedise 3.0

Long time, no see. It’s been a while since we have published some content in the Placedise blog (magazine). ┬áIn the meantime, “Branded Content” has been growing strongly all over the world, because it is a fuc**** valuable marketing channel – if done the right way. That is the reason why all stakeholders need support […]