performance marketing

What differentiates Placedise from Cambridge Analytica and what does not

In the last days, there have been a lot of news about this company “Cambridge Analytica” (CA) “stealing” data from Facebook and manipulating the US citizens in order to get Donald Trump into the White House. CA used big data statistics to determine the pain points of each user, in order to send them the […]

Attention and “Performance” vs. Efficiency and Impact

What once was the TV ratings, nowadays is represented by impressions, views and clicks. In the era of online marketing, the topics “Analytics” and “Measurability” have picked up speed tremendously. Performance Marketing is celebrated in many marketing departments (at least in the online world) as the only true marketing. What can’t be quickly shown by […]