processing fluency

Product Placement related IMPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the implicit┬ámemory of Product Placement.   Implicit┬ámemory – the background What exactly the implicit memory is, was very controversial in the past (Richardson Klavehn and Bjork […]