Product Placement

Checking SKY in “Joy of Fatherhood”

Placedise is a software to automatically evaluate product placement. Therefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Joy of Fatherhood […]

How to find the right Product Placement Agency

So you have decided to strengthen your brand with product placement, but do not have the time or experience to do it on your own. The next step would be to select an expert (or usually agency) that handles all the screening, conceptioning, integration, etc. But how does one find the right agency out there? […]

Find your Product Placement Expert and Agency!

Today, I want to introduce you to a brand new feature on our website. The Placedise Agency and Expert Market. The Placedise market for product placement and branded entertainment companies and professionals provides internet users with a beautiful and searchable list of experts and agencies around the world. You can find it right in the menu or […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In the field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However, reach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

Subliminal Product Placement in movies (study)

Background In spring 2013, we conducted a comprehensive study on the advertising effects of Product Placement. Here, we especially focused on those effects that are only perceived unconsciously. For this purpose, we first produced a short film in order to be able to integrate the placement exactly the way we wanted it to be and […]

Placedise at the 12. Product Placement Conference

From 15-16 October, we will attend the 12th Product Placement and Branded Entertainment Conference in Stuttgart, where we will also present Placedise at one of the lectures. We are looking forward to a great audience and many ingenious discussions with experts from all areas of the industry. The ProPKo is organized by WTV Entertainment Marketing […]

Product Placement related EXPLICIT memory and consumer behavior

Recently, we described how advertising works and how to measure it. In this post, we want to provide you more (scientific) details on how consumer behavior is linked to the explicit memory of Product Placement.   Explicit memory – the background The concept of explicit memory is based on the idea that people are able […]