Why we don’t believe in the media value

Unlike most other tools, Placedise doesn’t output any monetary media value in its analysis. Many ask why. The answer is more or less pretty simple: Because we want to provide honest, meaningful and (as far as possible) transparent results and reports. A media value owns not one of those attributes and that’s why we don’t […]

Test: E.T. and Reese’s Pieces

Product Placement at E.T. the Extra-Terrestrial The product placement of Hershey’s Reese ‘s Pieces in Steven Spielberg’s masterpiece “E.T. the Extra-Terrestrial” is probably one of the most famous placements ever. Although product placement has been practiced since the 1890s, the marketing tactic got popular in 1982 with E.T. At the request of Spielberg this premium […]