reach

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In┬áthe field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However,┬áreach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

5 things that you should consider when you measure the performance of Product Placement

In this post we want to show five important principles that are relevant to a proper performance and success measurement of product placement – from the perspective of advertising companies. Currently, unfortunately many of them are often not or only insufficiently taken into account. This not only leads to wrong results and recommendations, but can […]