Research

Why our approach works (simplified)

Some people asked how our approach of simulating advertising effects can work without doing any actual live research.   The problem with this question is obvious as soon as you look closer. A simulation is always based on historical data. Otherwise it would be an observation.   Most people think of market research and then […]

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]