Science

Marketing Mix Recommendation Engine

Today, I want to introduce you to a new kick-ass feature of the Placedise platform. The best: You can use it for free and without any registration or sign on. But more on this later. Ladies and Gentlemen… the Marketing Mix Recommendation Engine!   The challenge Let’s face it. The world became too complex and […]

The illusion of free will or why marketing works

Recently, we have written¬†about¬†predictive analytics, which describes, among other things, the essential idea behind Placedise. A major point of discussion there is always the idea of “free will”. Many believe that behavior can neither be influenced nor predicted, since man has a free will. But is this correct? Let’s push this thought a little further. […]

Advertising impact unequal attention unequal reach

Many companies advertise that they help to measure and optimize the advertising effects and impact of certain marketing activities. We do so too! For this reason, we have of course taken an even closer look at what is actually sold by those other companies. We had to realize that advertising effects and impact are usually […]

Subliminal Product Placement in movies (study)

Background In spring 2013, we conducted a comprehensive study on the advertising effects of Product Placement. Here, we especially focused on those effects that are only perceived unconsciously. For this purpose, we first produced a short film in order to be able to integrate the placement exactly the way we wanted it to be and […]