simulation

Why our approach works (simplified)

Some people asked how our approach of simulating advertising effects can work without doing any actual live research.   The problem with this question is obvious as soon as you look closer. A simulation is always based on historical data. Otherwise it would be an observation.   Most people think of market research and then […]

Predictive Analytics – more success with statistics

Big Data, Data Mining, Predictive Analytics. These buzzwords are all arount the economic and IT news for some time now. The idea behint those words: Use of statistics, mathematics and modern computer technology to automatically analyze a huge amount of data, recognize patterns and to forecast future events.   Why we write a whole post about […]