subliminal advertising

What differentiates Placedise from Cambridge Analytica and what does not

In the last days, there have been a lot of news about this company “Cambridge Analytica” (CA) “stealing” data from Facebook and manipulating the US citizens in order to get Donald Trump into the White House. CA used big data statistics to determine the pain points of each user, in order to send them the […]

Subliminal advertising – myth or chance?

The idea to influence consumers without their awareness about it is not new. The tactic of targeted subliminal advertising has been controversial for many years.   Fraud and myth Special attention was paid to the issue in 1957, when James M. Vicary was able to somehow demonstrate significant success in an experiment with a very […]