Frequently Asked Questions (FAQ)
GeneralWhat does Placedise mean? Does Placedise supersede other studies and research? Does Placedise supersede specialized consultants? What is an advertising object? What is a PLACE? What is a Sub PLACE? How secure is my data? As an agency, how can I work and collaborate with my client?
The MethodHow reliable are the results? How reliable is the determination of advertising effects? What studies are used by the software? How are the results of the software validated?
The SoftwareWhat is the PDGA? How is the PDGA value been calculated? What is the "potential impact" of items? Does a bad PDGA mean that there will be no positive effects at all? Which media and display options can be considered? Why do I have to put in so many data? What happens with my test data when my license expires? Will the algorithm be further developed?
BillingCan I try the software for free, before I buy any license? What does using Placedise cost? Will I receive a correct invoice?
Placedise is a combination of the words Placement and Paradise or Advertise.
Placedise can supersede simple questionings, surveys, and studies on the effect of the respective advertising campaign, since these studies often have similar significance. Placedise cannot replace comprehensive studies, because we only simulate advertising effects instead of measuring them directly. That “real data”, as it is usually conducted at high cost by market research companies, is of course more valid than the estimated values of our algorithm. However, even within this research, Placedise can be useful for further validation.
Due to the complexity of our algorithm, Placedise can give you more valid information than any experienced expert. Therefore, you can save yourself lots of expensive man-days. Nevertheless, our software must be managed by humans with the appropriate know-how to operate it, to analyze the results and deduce appropriate actions. Because of this, we strongly recommend the consultation of relevant (internal or external) experts in addition to the use of Placedise! The same applies for the final implementation into the frame medium or the communication with the content producers. At this point of the process, Placedise can no longer help you and you should consultate experienced experts if you can’t do this on your own!
With regard to Placedise, an advertising objects is the object, you plan to advertise. It can be a specific product, a brand, a slogan, a location or something similar.
At Placedise, the advertising opportunity, you want to test, is called a PLACE. A PLACE includes the relevant advertising object as well as the corresponding product placement. Example: The possible product placement of a new automobile model within a spy thriller (including all details of the product presentation) is a PLACE. Each alternative for this placement is another PLACE.
A Sub PLACE splits a given PLACE into more entities. Those Sub PLACEs differ in the way the advertising object is integrated into the content within one PLACE. Example: An integration of a new car in a comedy blockbuster is a PLACE. If the product is placed multiple times within this PLACE, you look at Sub PLACEs.
Your data is encrypted on our sites. Furthermore, you won’t give us specific data about your business processes, business strategy, ideas or secrets. This way, it can never be stolen.
You can invite your client to a specific project and share any information you want. You can share status updates or whole test runs (but only if you want to). At the same time, the client can provide you with structured information about his company, product/brand and goals. Your client will need at least a basic account. With this, he can provide the information about his company, product/brand and goals. Furthermore, he is able to see the result of your tests if you share them with him. However, he will not be able to start his own tests or edit given tests. He can always sign up for a premium license to activate those features.
The calculations of our algorithm are based on over 500 scientific research papers, considering over 100 parameters and over 600 interdependencies. Therefore, the results are by far, more valid than any instinct, experienced consultation or even most of the usual surveys and studies. However, the results are only as reliable as it is possible for estimated values, which are somehow based on assumptions. Therefore, the results can’t give you a 100% guarantee on the success of your advertising campaign. However, Placedise probably gives you the most reliable results for advertising effects, you can get at the moment – especially when you need data before the final implementation.
The measurement of advertising effects with Placedise, always relates only to the integration in the respective medium frame (for example, a product placement in a movie). It should be noted that in addition to the advertising object, the movie itself effects (regardless of the own advertising campaign) the emotions of the target audience. This is taken into account indirectly by Placedise. However, with regard to this advanced level, not all additional parameters can be taken into account! Furthermore, Placedise can only give an estimation of the potential advertising effect, since there is no clear and comprehensive concept for "the advertising effect". Compared to the numerous assumptions of common market studies and research, the result and accuracy of Placedise on potential advertising effects, can certainly be described as well above average.
You can find an overview of the most important scientific papers that are used for the Placedise software in our bibliography: Click here.
To validate the calculations of our software, we conduct test projects on a regular basis. There, we check, if the software confirms the results of those studies it is based on. If this is not the case, we retrace every single step (there are a lot) of the algorithm and see if this was really a mistake by the software that needs to be fixed. At the same time, we use real use cases for further validation. Additionally, the law of large numbers also validates the results. This is possible, because of our Big Data Analysis.
The PDGA value (Potential Degree of Goal Achievement) describes the percentage of how good the tested PLACE fits your goals. Accordingly, it is obvious that PLACES with different goals (usually corresponds to different projects) are difficult to compare since some goals are easier to achieve than others.
The calculation of the PDGA (Potential Degree of Goal Achievement) value is done by our specialized algorithm. This takes into account the results of more than 500 scientific studies and research. Based on your product, market and goals, the software first identifys which advertising effects are really relevant in your case. After that, it determines a theoretical ideal project. Your input is then compared to this setting. The deviations define the PDGA.
The potential impact is based on a theoretical ideal setting that is calculated in the background. It gives you a first idea of what items you should give a closer look. However, this is only a potential impact, because with every setting that you change, effects suddenly might behave differently and therefore lead to a differnt impact than expected.
A bad PDGA only tells you that you did not activate the full potential of the PLACE. It is also important to notice that the PDGA considers the average of the target audience. That means that even with a bad PDGA, there might be some positive effects in sales – but they could be a lot higher.
Placedise takes into account a variety of different frame media that are generally suitable for product or brand placement (e.g. film and television, books, magazines, music, concerts, games, …). In addition, any conventional presentation type can be set – no matter whether you want to include your logo in the background of a sitcom, or your product’s name in a rap song.
When product placement or similar advertising tactics lead to surprising negative effects, those problems are usually based on the fact that many important parameters were not considered. The given complexity of advertising effects is based on the immense complexity of the human mind. That’s why you should never underestimate the small things. A substantial benefit of Pacedise is the fact, that our software algorithm can consider even the small side effects and interdependences. Therefore, to shorten the data input process cannot be in the interest of our customers. However, you can skip some input. This is usually necessary when the project is still ongoing and you do not know the final look. In this case, the software will automatically assume the best fitting option for this factor.
In this case, your data will be kept connected to your profile. As soon as you renew your license, you will have again access to your test data and the relevant functions. Regardless of your premium license, you will always have access to the results of your tests.
Even though you already find a comprehensive and full-featured software for the measurement of advertising effects of product placement and co on Placedise, our algorithm will be of course, just like all our processes, always optimized and further developed. This way, you will benefit from even more features in the future.
Yes, you can. You have the opportunity to try our software totally free of charge. Simply activate the test access via the corresponding link on the pricing page. Bear in mind, that you can only test once.
Please go to the Pricing page to see all current modules, features, and offers. Select what you need and we send you a proposal with more details.