Marketing Mix Calculator

https://www.placedise.com/marketing-mix-calculator/

Welcome to our Marketing Mix Recommendation engine!

It is free for you!
However, consider to give our software suite a try. It is way more convenient and holds tons of more features and tools.

Jens Kuerschner, CEO

Specify what you want to advertise for (= the Advertising Object)

Product Category
Please select one of the given options.Please select one of the given options.
The product category of the advertising object.
Impact Goal
Brand building especially supports long time customer relationships.Aiming for uncompromising attention, one wants to get heard/seen at any price (usuful at a new product launch).Balanced attention tries to land in between explicit promotion and implicit brand building.Please select one of the given options.Balanced attention tries to land in between explicit promotion and implicit brand building.
What primary goal do you want to achieve with this advertising object?
Time Goal
The goal should be achieved in the long term.The goal should be achieved in the short term.Please select one of the given options.The goal should be achieved in the long term.
Should the activity work rather in the short or in the long term?
Target Countries
No results match
Which countries are targeted by the advertising object?
Current Reputation
Would people who are currently (before the relevant activity) familiar with the advertising object recommend it to others?
Emotional Meaning of the Product Category
Rating of the product with regard to the emotionality during the purchasing procedure. A more cognitive product (left) would be a life insurance. A more emotional product (right) would be a perfume.
General Product Category Involvement
Rating of the product with regard to the involvement that people show during the purchase procedure - from left (no involvement) to right (very high involvement). The displayed products will help you with the classification.
Advertising Object Awareness
How many out of 100 people (of the target audience) would say that they know the advertising object - before the relevant measure that is based on this input here?
Select and proceed