Stories

How it pays out for Publishers

More satisfied customers and less risk of wrong decisions
Time-savings and better results in the sales process
Better and easier reporting

Sales

Promoting the products and formats to potential customers, the publisher also uses Placedise as a sales argument. With Placedise, he can not only offer a third-party optimization and controlling, but also comprehensive reporting. Additionally, he can offer project evaluation that comes pretty close to huge market research studies - only costing a few bucks.

Planning

When it comes to planning the product placement, the publisher uses Placedise to get all the necessary information from his customer. Placedise also helps to identify those formats and product placement opportunities that fit the customer needs best.

Optimization

After identifying the most promising format, the publisher uses Placedise as a supporting tool in every step towards the final implementation. Whether it is about evaluating the first brainstorming ideas, get some ideas about the perfect placement or optimizing the final plans. When discussing with the creative producers and directors, the publisher also uses Placedise to check (within seconds) what changes he can accept and where he has to stand his ground.

Evaluation and Reporting

After finishing the implementation, the publisher adds the Placedise report to his regular final report. Therefore, he now can not only say something about the reach of the placement or the logo display duration, but also point out the potential advertising effects and impact. The final report is now not only about quantity, but also quality and effectiveness. At the same time, his customer knows more about what he paid for and has no longer to deal with the huge uncertainty about the spending.

How it pays out for Agencies

More satisfied customers and less risk of wrong decisions
Time-savings and better results in the sales process
Better and easier reporting

Sales

When acquiring new clients, the advertising agency uses Placedise as a sales argument. With Placedise, it can not only offer a third-party optimization and controlling, but also comprehensive reporting. Additionally, it can offer project evaluation that comes pretty close to huge market research studies – only costing a few bucks. As an agency, the company applied to become an official Placedise Partner and can now also use this special seal for promotion purposes as well as benefit from other advantages like the Placedise affiliate program.

Planning

When it comes to planning the product placement, the agency uses Placedise to get all the necessary information from its client. For this kind of collaboration, the client only needs a free basic account. Placedise also helps to identify those formats and product placement opportunities that fit the clients needs best.

Optimization

Placedise is further used to develop some more precise placement concepts. The agency uses Placedise as a supporting tool in every step towards the final implementation. Whether it is about evaluating the first brainstorming ideas, get some ideas about the perfect placement or optimizing the final plans. When discussing with the creative producers and directors, the agency also uses Placedise to check (within seconds) what changes it can accept and where it has to stand its ground.

Evaluation and Reporting

After the product and brand is finally integrated, the agency adds the Placedise report to its regular final report. Therefore, it now can not only say something about the reach of the placement or the logo display duration, but also point out the potential advertising effects and impact. The final report is now not only about quantity, but also quality and effectiveness. At the same time, the client knows more about what he paid for and has no longer to deal with the huge uncertainty about the spending. Additionally, the agency can share the whole project with its client, so he can do his own analysis afterwards.

How it pays out for the Marketing Department

Better advertising impact
More efficient advertising spending
Better and faster reporting with more information and KPI
Better controlling of the product placement activities

Planning

During the planning process, the marketing department collaborates directly with its advertising agency and publishers. It can easily share own ideas and information about its goals. At the same time, it can be assured that the people who operate the project are supported by one of the most advanced data-driven tools on the market. Since Placedise gives comprehensive insights about how a product placement is perceived by the audience, the risk of damaging the corporate reputation with bad ads is way lower than if one only relys on experience and feelings.

Execution

With Placedise, the marketing department can even manage product placement activities on its own. That is because Placedise is not only calculating advertising effects, but also gives recommendations and further support.

Evaluation and Reporting

At the end of every project, the marketing department can use the Placedise report and especially the included KPI for further evaluation and reporting. It can compare the finale implementation with the plannings, measure it against given objectives and also benchmark it against other campaigns. Therefore, it now can not only say something about the reach of the placement or the logo display duration, but also point out the potential advertising effects and impact. The final report is now not only about quantity, but also quality and effectiveness - plus great recommendations on how to improve in the future.

How it pays out for the Management

Faster and more comprehensive reporting with better KPI benchmarking
More profit due to more efficient advertising spending and stronger impact
Better corporate reputation due to optimized product placement campaigns
"I know half of my advertising budget is wasted - I just don't know which half" (Henry Ford)

Placedise helps to reduce this enormous uncertainty - at least when it comes to product placement. You can now find out directly what works best and what does not. Of course it is great to get a lot of reach for your budget. Unfortunately, this says nothing about quality, but only about quantity. And quality is the part that determines if a budget is wasted or not. With Placedise, you reduce the amount of wasted money. At the same time, management gets comprehensive reports - and also a new quality KPI, because we know that it is all about numbers and measuring in the end. Since you waste less money and generate a greater advertising impact, Placedise directly pushes your profit.

Simply try and see for yourself.
Start your free trial now and test Placedise without any obligation!