Stories

How it payed out for Agencies

• A new and convincing argument for the pitch
• More satisfied customers and less risk of failures
• Time-savings with easier branded content reporting
• Better campaing management and quality control

Sales

When acquiring new clients, the advertising agency uses Placedise as a sales argument. With Placedise, it can not only offer a third-party optimization and controlling, but also comprehensive reporting. Additionally, it can offer project evaluation that comes pretty close to huge market research studies - only costing a few bucks. As an agency, the company applied to become an official Placedise Partner and can now also use this special seal for promotion purposes, as well as offer trainings and integration support.

The AI software also supports the sales team within the selling process. It enables them to act as real experts on how branded content and commercial psychologically effect consumers. They can present detailed recommendations on the ideal marketing mix to their contacts or generate first ideas for excellent product integrations and award-winning commercials - all of this, right within a phone call.

Planning

When it comes to the planning of measures, the agency uses Placedise to get all the necessary information from its client. Placedise also helps to identify those formats and advertising opportunities that fit the client's needs best.

Optimization

Placedise is further used to develop some more precise branded content and commerials concepts. The agency uses Placedise as a supporting tool in every step towards the final implementation. Whether it is about evaluating the first brainstorming ideas, get some ideas about the perfect product integration or optimizing the final plans. When discussing with the creative producers and directors, the agency also uses Placedise to check (within seconds) what changes it can accept and where it has to stand its ground.

Evaluation and Reporting

After the creative work is done, the agency adds the Placedise report to its regular final report. Therefore, it now can not only say something about the reach of the placement or the logo display duration, but also point out the potential advertising effects and impact. The final report is now not only about quantity, but also quality and effectiveness. At the same time, the client knows more about what he paid for and has no longer to deal with the huge uncertainty about the spending.

How it payed out for the Marketing Department

• Better advertising impact
• More efficient advertising spending
• Better and faster reporting with more information and KPI
• Better controlling of branded content activities

Planning

During the planning process, the marketing department collaborates directly with its advertising agency and publishers. It can easily share own ideas and information about its goals. At the same time, it can be assured that the people who operate the project are supported by one of the most advanced data-driven tools on the market. From determining the ideal marketing mix to the evaluation of a product placement integration - Placedise support with science based, artificial intelligence. Since Placedise gives comprehensive insights about how branded content and commercials are perceived by the audience, the risk of damaging the corporate reputation with bad ads is way lower than if one only relys on experience and feelings.

Evaluation and Reporting

At the end of every project, the marketing department can use the Placedise report and especially the included KPI for further evaluation and reporting. It can compare the finale implementation with the plannings, measure it against given objectives and also benchmark it against other campaigns. Therefore, it now can not only say something about the reach of the placement or the logo display duration, but also point out the potential advertising effects and impact. The final report is now not only about quantity, but also quality and effectiveness - plus great recommendations on how to improve in the future.

How it payed out for the Brand Management

• Faster and more comprehensive reporting with better KPI benchmarking
• More profit due to more efficient advertising spending and stronger impact
• Better corporate reputation due to optimized branded content campaigns
• Unlike with other analytics tools, no GDPR troubles by design

Placedise helps to reduce this enormous uncertainty - at least when it comes to branded content and commercials. You can now find out directly what works best and what does not. Of course it is great to get a lot of reach for your budget. Unfortunately, this says nothing about quality, but only about quantity. And quality is the part that determines if a budget is wasted or not. With Placedise, you reduce the amount of wasted money. At the same time, management gets comprehensive reports - and also a new quality KPI, because we know that it is all about numbers and measuring in the end. Since you waste less money and generate a greater advertising impact, Placedise directly pushes your profit.