Welcome to our Magazine

BMW does it again: The Escape

A long time has been gone since BMW rocked the Branded Entertainment world with its mini series “The Hire” (we wrote about this before). The videos were a huge success, but, no one knows why, they did not continue the campaign in the following years. Until now. The latest piece of awesome branded content is […]

Checking McDonald’s in Kingsman

Placedise is a software to automatically evaluate product placement. Therefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Kingsman Kingsman is […]

Checking SKY in “Joy of Fatherhood”

Placedise is a software to automatically evaluate product placement. Therefore, we analyzed a lot of different product placement regarding their psychological advertising effectiveness over the last years. In our magazine/blog, we sometimes present some of those cases. (Those are usually never projects of our clients due to terms of privacy.)   The Format: Joy of Fatherhood […]

How to find the right Product Placement Agency

So you have decided to strengthen your brand with product placement, but do not have the time or experience to do it on your own. The next step would be to select an expert (or usually agency) that handles all the screening, conceptioning, integration, etc. But how does one find the right agency out there? […]

Find your Product Placement Expert and Agency!

Today, I want to introduce you to a brand new feature on our website. The Placedise Agency and Expert Market. The Placedise market for product placement and branded entertainment companies and professionals provides internet users with a beautiful and searchable list of experts and agencies around the world. You can find it right in the menu or […]

Reach alone is no indicator for success!

Activities need to be measurable in order to efficiently and effectively control a business. In the field of product placement, this is often done solely with simple reach figures (in combination with the respective cost). However, reach alone is no indicator for success and therefore not suitable for measuring success! When determining the key performance indicators (KPI) […]

Rentrak vs. Placedise – An Evaluation

When it comes to measuring the advertising effects and impact that branded entertainment (or product placement) has on consumers, one can always do extensive market research. However, if you do not want to spend a huge amount of money and maybe also want to get some insights before any implementation, there are almost no services […]

Why we don’t believe in the media value

Unlike most other tools, Placedise doesn’t output any monetary media value in its analysis. Many ask why. The answer is more or less pretty simple: Because we want to provide honest, meaningful and (as far as possible) transparent results and reports. A media value owns not one of those attributes and that’s why we don’t […]